The global beauty industry market is valued at $511 billion in 2021.
The beauty and personal care market will hit a jaw-dropping market size of $716.6 billion by 2025.
The US cosmetic market is worth a staggering $62.46 billion.


Who is eCommerce Holdings?

A private equity portfolio investment company specializing in acquiring, scaling and exiting profitable niche focused beauty brands.

Welcome to eCommerce Holdings


eCommerce holdings believes the future of the beauty industry never looked better.
As more and more Americans and Global citizens increasingly purchase beauty products online eCommerce Holdings is uniquely poised to take advantage of this burgeoning market through it’s strategic partnerships and commitment to acquiring and growing a portfolio of centrally owned and managed eCommerce Beauty brands.

About Us


We buy, grow, scale and exit profitable beauty brands.



E-commerce Holding’s passion is making beauty brands better and creating world-class, industry-leading companies. To maximize growth and profitability we work closely with all portfolio beauty brands by helping them define who they serve and why they serve them. We generate above average investment returns by improving productivity, marketing competitiveness and overall profitability of our portfolio companies.

Globally, the beauty industry is strong and only getting stronger. How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025. And $784.6B by 2027.Jun 25, 2022